There are good reasons why the building industry is hyper-focused on things like resilience and energy efficiency these days. Yet, the perceived quality of a new home or remodel often comes down to what we can see and touch—cabinetry, trim, tile, paint, and other finishes. These are things people experience and love every day about their homes. Creating them is also satisfying work that we should be proud of. This is why the ethos of the modern craftsperson is really no different than those of the past.