Why does our master electrician help frame walls? In most construction companies, that would be a problem. In ours, it’s the point. Simple Integrity is a small builder based in Cooperstown, N.Y. On the surface, it looks pretty typical—we build a handful of homes, take on remodels, and occasionally tackle larger projects. But how we operate behind the scenes is completely different. With the exception of excavation, we self-perform everything. That means our electrician, our HVAC tech, and our carpenters all work across roles—framing, drywall, and whatever else the project needs. It sounds inefficient, and it’s unconventional. But it’s actually the reason we can deliver extremely high-performance, high-quality buildings on time with high client satisfaction. This session dives into what makes the company work and what strategies might carry over to your business.
Design Better. Build Smarter. Succeed in Business.
