It’s easy to see why one might think that a new high-performance home must come with an equally high price tag. A look around social media would make it appear that durability, comfort, efficiency, and a healthy home are the result of high design and expensive products. There’s nothing wrong with those things, but a great house doesn’t always need them. Controlling cost on any project is a matter of decisions made at the drawing board and the lumberyard, and not on-site during construction. Here’s a look at how our company is working to shift the conversation about what, why, and how we build to manage costs in a way that helps our customers understand and buy into what is attainable vs. what is affordable.